Application design and branding guide

RealMe® services are a common capability, used by a variety of organisations for authentication and identity verification. It is important that RealMe users have a consistent experience, regardless of where they are using RealMe.

Each agency or organisation is responsible for the application design of its online service. Government agencies should also be aware of the Government Web Standards(external link).

There are two key sets of design requirements that need to be considered during an integration:

• RealMe elements for the online service webpage - these are the RealMe login button or the RealMe verify button, plus some standard information messages.
• Agency co-branding on the RealMe website - this includes the online service logo, service name and some other configurable items.

There are some other design considerations for login that tend to vary according to the context and details of the online service and associated business processes. Similarly, there are some design considerations for assert such as the relationship between the fully online option and the manual alternative process.

As well as the website, the RealMe integration team will discuss references to RealMe services in other collateral such as customer emails, brochures and other promotional material.