Application design and branding guide

The RealMe® services are a common capability, used by a variety of organisations for authentication and identity verification. It is important that RealMe users have a consistent experience, regardless of where they are encountering the RealMe service.

Each agency or organisation is responsible for the application design of its online service. Government agencies should also be aware of the Government Web Standards (external link) .

There are two key sets of design requirements that need to be considered during an integration:

There are some other design considerations for login that tend to vary according to the context and details of the online service and associated business processes. Similarly, there are some design considerations for assert such as the relationship between the fully online option and the manual alternative process.

As well as the website, the RealMe integration team will discuss references to RealMe services in other collateral such as customer emails, brochures and other promotional material. 

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